Help Us Tell It Right — Design the “This Is Us” Strategic Plan for Fellowship

Churchgoers, community members, youth

Visual Style: This Is Us A nature-infused editorial system: one tree, three movements of ... Overall vibe • Bold, modern, ... • Youth-forward and city-facing, not ... • Real Fellowship photos as the heroes; design supports the ... Motif (flexible, not literal) • SEED / ROOTS: subtle tree rings, root lines, contour textures for formation/... • BRANCHES: branching line networks or organic connectors to show reach, connection, ... • FRUIT: generous circles/clustered shapes (dots, orbs) to signal outcomes, creativity, ... • Use as background accents, masks, or wayfinding—never cheesy or ... Color (open brief) • Designers have full freedom to propose ... • We want vibrant, bold, modern color with strong contrast and ... • Ensure accessibility (legible body text and charts). • Bonus if your palette can subtly shift by movement (Roots/Branches/Fruit), but not ... Typography (modern, bold, youth-friendly) • Prioritize clean, contemporary sans for body (grotesque/neo-grotesque/humanist). • Headlines should feel confident and editorial—options: • All-caps or tight-tracking bold sans (youthful, punchy), or • A warm serif for headlines paired with a modern sans body (magazine energy). • Big, legible numbers for KPIs (design them like mini posters). • Avoid fussy script or dated “churchy” ... Keep it fresh and ... Layout & grid • Magazine sensibility: generous margins, strong grid, clear ... • Section openers for ROOTS / BRANCHES / FRUIT feel distinct but ... • Mix full-bleed photo moments with quiet, information-dense spreads for ... • Use the tree motif as a navigation system (icons, rules, page markers). Photography (use provided church photos) • Let authentic moments lead (worship, prayer, kids dancing, barbershop study, youth creating). • Consider branch-shaped masks or circle clusters for portraits and ... • Minimal stock—prefer real Fellowship imagery to keep it honest and ... Data & diagrams • Clear, high-contrast charts; label everything (no color-only meaning). • Consider a branching map of neighborhood campuses and real-estate ... • Use “fruit” dots or goal ticks for... ... Clean, not ... Cover concepts (directions you can explore) ... One Tree, Three Movements: seed → branch → fruit forms stepping across the ... ... Branch Silhouette Mosaic: a branching silhouette filled with Fellowship ... ... Tree-Ring Portrait: candid hero image overlaid with subtle tree ...

Every design category has flexible pricing for all budgets. starts at HK$2,299.