99NONPROFITS WINNER: Sophisticated, Private University-Inspired Brand Identity for Girls’ Education

Education

● WHO WE ARE & WHAT WE DO ➤ Our vision: A Mozambique where systemic barriers are removed, enabling every underprivileged girl to graduate university and emerge as a leader in her community ➤ Our mission: The mission is to eliminate structural barriers and keep underprivileged girls in Mozambique in school from the...th grade through to the completion of ... Strategically, the charity focuses on "depth over breadth," committing 6–9 years of comprehensive support to a specific pilot cohort to ensure long-term, life-changing transformation ➤ Our values: Depth over Breadth: We prioritise long-term, comprehensive support for a specific cohort over superficial aid for ... Radical Transparency: We share our real costs, operational roadmaps, and evidence-driven results to ensure total ... Dignity & Integration: We remove the "charity student" label by ensuring scholars are seamlessly integrated into high-quality educational environments ➤ What we do: The Scholarship Programme: We provide a 6–9 year commitment covering...% of tuition, uniforms, meals, transport, and mentoring from...th grade through ... The Educational Media Hub: We share free study resources and career guidance via community radio and digital platforms to reach thousands beyond our core ... Career Pathways: We facilitate paid internships and provide funding for local degrees or assistance with international scholarship ... ➤ Our personality: Honest, Strategic, and ... We are objective and evidence-led, choosing to share "real math" and data-driven insights over purely emotional storytelling ➤ Brands we are inspired by: GirlMove is a primary inspiration, particularly for their ability to generate high levels of social media ... CAMFED serves as a model for its proven track record and scale in girls' education across the ... Kurandza is noted for its strong community partnerships and holistic support model, while Zalala Foundation is a reference for its work in mentorship and school ... Beyond traditional charities, the foundation is inspired by purpose-led brands like Back Market, seeking to align with their professional and credible ... To make philanthropy feel culturally relevant to the African diaspora, the charity looks to the influence of successful women such as Wilgory Tanjong, Lamide Elizabeth, and Christina Funke Tegbe ● OUR TARGET GROUP ➤ Strategic Donors: Corporate grants managers, CSR leads, and successful women (particularly from the African diaspora) seeking a credible, evidence-led alternative to traditional charity ... ➤ Sheo Scholars: Underprivileged girls (ages...) in Maputo Cidade’s most underserved districts who demonstrate high academic potential despite severe structural ... ➤ Knowledge-Givers: Middle-class Mozambican women and girls (ages...) who want to reinvest their own educational access by sharing expertise and building a sustainable library for national social mobility ➤ How do we want our audience to describe our brand? We want our brand to be described as Honest, Grounded, and ... We reject "poverty porn" aesthetics in favour of "real math" and strategic transparency, positioning the foundation as Professional and Transformational for our ... For the girls and local community, we want to be seen as Aspirational and youth-relevant → a prestigious, "cool" community that people are genuinely proud to associate with and advocate for

We are drawn to refined, structured colour palettes that feel considered rather than ... We tend to favour deeper, grounded tones such as forest greens and inky blues, paired with warm neutrals like cream, sand, and soft ... That said, we’re very open to designers exploring colour in a more distinctive ... We especially appreciate palettes that introduce an unexpected ... For example, a subtle violet, muted plum, or a slightly unusual contrast, as long as it still feels elevated, sophisticated, and ... Overall, we prefer colour that feels restrained and intelligent, with moments of interest rather than anything overly bright, primary, or “...” Colour should support the system and identity, not overpower ... ● STYLE & IDEAS ➤ Clean, institutional, intelligent, progressive ➤ Strong use of spacing and restraint ➤ Marks that can scale into systems like patterns, layouts ● LOOK & FEEL ➤ Speculative futurism (tech vibe) ➤ Refined, minimalistic but with pops of something interesting (ie: a pop of colour, a shape) ● WHAT TO AVOID ➤ Literal storytelling (graduation caps, globes, hands, hearts, books) ➤ African clichés (maps, patterns used superficially) ...

Every design category has flexible pricing for all budgets. starts at HK$2,299.