Realtor Billboard

Real Estate & Mortgage

We are a real estate team that helps homeowners seller their ...

We need to have a billboard designed The size of the sign is...'x...'. Our attempt with this sign to to keep it readable and not so full of content that the drivers/viewers can't read the ... There are specific things we must have on the ... Obviously our team logo (HRG Logo), our brokers logo, a Realtor image/... An equal opportunity lending ... Below is the design brief: ... Overview We are Hollingsworth Realty Group, a top real estate team in the city of Maricopa, ... Our primary focus is home ... We want a clean, high-impact billboard that: • Builds brand awareness for our team • Clearly positions us as the smart choice for selling in Maricopa • Drives seller leads via a simple text short code We use a proprietary marketing system called HomeLaunch AI that includes pro photography, drone, 3D tours, ... The billboard needs to highlight the idea of “launching” a home, not just “listing” ... ________________________________________ ... Primary Objective • Main goal: Generate seller leads (homeowners thinking of selling in Maricopa) • Secondary goal: Brand Hollingsworth Realty Group as the go-to listing team locally ________________________________________ ... Target Audience • Homeowners in Maricopa, AZ • Considering selling now or in the next 3–... months • Middle-class to upper-middle-class, family-oriented ________________________________________ ... Core Concept / Key Message We want to emphasize that we don’t “just list” homes – we launch them with a full HomeLaunch AI marketing ... Primary headline (must be used): DON’T JUST LIST YOUR MARICOPA HOME LAUNCH IT “LAUNCH IT” should be visually bold and ... Sub-line (can be slightly smaller): Full HomeLaunch AI marketing on every listing CTA line (call to action): Text LAUNCH to [...- SELL] to see how we market your home ________________________________________ ... Required Text Elements Please include the following copy on the billboard: ... Headline: o “DON’T JUST LIST YOUR MARICOPA HOME” o “LAUNCH IT” ... Sub-line: o “Full HomeLaunch AI marketing on every listing” ... CTA: o “Text LAUNCH to [...- SELL] to see how we market your home” ... Branding / Name: o “Hollingsworth Realty Group” ________________________________________ ... Mandatory Logos & Legal We will provide: • Hollingsworth Realty Group main logo • Broker logo • REALTOR® logo Requirements: • HRG logo should be clearly visible but not overpower the main ... • Broker logo should be ½ the size of the HRG logo and the REALTOR® logos must be present but much smaller and cleanly tucked into a corner or bottom strip, so they don’t compete with the main ... ________________________________________ ... Layout & Hierarchy (Very Important) This will be seen by drivers in a few seconds, often at highway speed, roughly... miles per hour or... kilometers per ... Priority is clarity and ... Visual hierarchy (largest to smallest): ... Main headline: o “DON’T JUST LIST YOUR MARICOPA HOME” o “LAUNCH IT” (this can be the largest, boldest element) ... Sub-line: o “Full HomeLaunch AI marketing on every listing” ... CTA: o “Text LAUNCH to [SHORT CODE] to see how we market your home” ... Branding strip: o “Hollingsworth Realty Group” + logos General layout ideas (you can be creative, but keep hierarchy clear): Billboard should feel uncluttered with lots of breathing ... Fewer, bigger elements > lots of small ... ________________________________________ ... Style & Tone • Professional but approachable and modern • Confident, not arrogant • Clean, bold, and easy to read at a distance • Real estate / home-selling feel, but no cheesy “sold” clipart or generic stock agent silhouettes We like the idea that the word “LAUNCH” feels energetic and forward-moving (you can explore subtle graphic elements that suggest momentum, lift-off, spotlight, ..., without being too busy). ________________________________________ ... Color & Font Direction You can get a feel for our brand colors on our landing page located here  ... • Use high contrast for maximum visibility • Headline should be extremely readable from far ... • Fonts: clean, bold, no thin ... Legibility is more important than creativity ... Please avoid: • Overly decorative fonts • Low-contrast color combos • Tiny text blocks ________________________________________ ... Optional Elements (Only if space remains clean) These are optional and should only be included if they do not clutter the design: • Our website: ... o If used, small and unobtrusive – the main action is texting the short ... • A very short credibility line (small text), such as: o “Local Maricopa listing specialists” If including any of these makes the design feel cramped, please leave them ... Simplicity ... ________________________________________ ... What to Avoid • Too much small text that can’t be read at...+ mph • Long lists of services or features • Buyer-focused language (no “find your dream home,” “search homes,” ... • Busy, cluttered imagery behind the text that makes reading harder • More than one primary CTA (the text short code is the main action) ________________________________________ ... Specs & Deliverables We understand specific dimensions will be refined with our billboard vendor, but it will be a standard large-format highway billboard (..., around...’ x...’). Please provide: • Print-ready file (CMYK, high resolution, with bleed as appropriate) • Layered source file (PSD preferred) so we can adjust text/short code if needed • High-res JPG/PNG for preview/mockup Design must be easy to scale or adjust to final vendor specs without losing ... ________________________________________ ... Summary Create a bold, seller-focused billboard for Hollingsworth Realty Group with: • Headline: DON’T JUST LIST YOUR MARICOPA HOME – LAUNCH IT • Sub-line about HomeLaunch AI: Full HomeLaunch AI marketing on every listing • Clear CTA: Text LAUNCH to [SHORT CODE] to see how we market your home • Clean branding strip with our logo + broker + REALTOR® logos • Simple, high-contrast, easy-to-read design that stands out and is readable in ...

Here is a DropBox link to our the folder with all files including a Micrsoft Word design ... --> ...

Every design category has flexible pricing for all budgets. starts at HK$1,599.