YouTube Artwork for "The Content Box" marketing agency

This design project will need to stay within our company's brand guidelines, colors, and font ... The color swatches and brand guide for style and tone are ... Two Brothers Creative is the company, but I would like to brand all of this under our main service offering that we have tradenamed/trademarked as ... "The Content Box" I love the orange complimenting the blue to really make things pop ... The style is modern (apple/tesla) but also reflects our unique personality of being silly, whimsical, and ... Two Brothers Creative | Brand Guide TBC Running Brand Guide Google Doc (other links to our personas and such are included in this Google Doc, too, for reference) This Google Doc will serve as an overview of our brand development process as it stands to ... Below are links to relevant Google Docs and sections that are ready to be ... Please feel free to organize these sections in the structure that best fits a Brand Guide based on your ... Links to Resources: Primary Buyer Person 1 (Decision-Maker Andrew) Primary Buyer Persona 2 (Gatekeeper Jess) Branding Guide (Visual Elements, Fonts, Color Swatches, ... Logos, Artwork, & Working Image Files At Two Brothers Creative: We are the best in the world at Systemitizing Content ... We are deeply passionate about Coaching Entrepreneurs Who Are Willing To Buy ... Innovated The Content Box, which is what drives our economic ... The Introduction: Welcome: This is the Two Brothers Creative Brand Guide (also known as a style guide or brand book) is a comprehensive document outlining the rules and guidelines for maintaining consistent brand identity across all communication ... It serves as a reference for employees, designers, marketers, and anyone else involved in representing the ... Overview: This Brand Guide contains the brand guidelines, instructions, examples, and resources for Two Brothers ... Matt’s out of the box creativity provides you the content ... Use common speak and get out of the ... Let Matt be matt, speak in common ... What are we ... Whimsical, lighthearted, don’t take yourself too serious, silly, you are an out of the box think, have fun, quirky, ... Do something quirky - do a commercial for a target ... Our persona needs to be the Geico’s of the ... We provide an out of the box marketing solution and we need people who are out of the box ... Brand Identity & Voice Core Values: These are the core values representing the organization from our team’s perspective of how we view ourselves: Always Learning: We are lifelong students, constantly curious, and seek knowledge for ourselves as for ... Relentless Integrity: We do what we say we’re going to ... Only The Best: We’re obsessed with delivering exceptional quality and exceeding expectations in everything we ... Core Culture: These are the core values that other people see embody us, from the outside looking in: Passionate: Passion is not optional and runs in abundance through everyone on our ... Innovative: Our innovation thrives most when we embrace challenges, setbacks, and failures as opportunities for ... Trustworthy: Our commitment to transparency and honesty drive the foundation of any relationship–... Brand Voice: When speaking on behalf of Two Brothers Creative through any type of content or marketing efforts, these words represent how the messaging and delivery will sound and come across for any form of content: Helpful Consumable Simplistic Practical Expert Passionate Silly Whimsical Genuine Unique Value Proposition: This is the unique statement or summary that encapsulates exactly what TBC does and what they are offering to customers: Creating a content experience through video and podcasts to tell your organization’s unique ... Shorter alt: We create a content experience through video and podcasts to tell your ... Target Audience: The target audience is defined by a description of the ideal customer or ‘buyer ...’ The website’s primary persona is #2, Jess, as she is primarily the persona seeking out information and ... However, the website will still need to cater to #1, Andrew, so that he can validate our work and reputation to be able to place his trust in us (Trust is his most important qualifier). Primary Buyer Persona #1 (Andrew | The Decision-Maker) Primary Buyer Persona #2 (Jess | The Gatekeeper) Mission Statement | What is the 3-year mission of the company with tangible, measurable goals and dates? Previous: We will serve... Content Box clients by... because we believe every business owner deserves affordable and effective ... New Internal Tentative: We will outsource all production and function virtually by... because we are uniquely positioned to help entrepreneurs save themselves, and this is the ... Vision Statement: What is the company's long-term, “philosophical goal that leaves a legacy and makes a substantial impact? To revolutionize the way entrepreneurs create content (why: because the world depends on small businesses, and their success depends on content). Secondary Audiences For Marketing Campaigns: There are buyer personas created for each marketing and sales campaign for Two Brothers, defined by these descriptions: (TBD) Buyer Persona [nonprofit organizations TBD] Buyer Persona [coaches, authors, and speakers TBD] Buyer Persona [trucking companies TBD] Visual Identity: LINK (to brand guidelines, color palettes, fonts and sizing, ... Logo Usage: Primary logo variations (full color, black and white, ... Clear space and minimum size requirements Incorrect usage examples Color Palette: Primary and secondary colors Color codes (CMYK, RGB, Pantone, HEX) Examples of color usage in different contexts Typography: Primary and secondary fonts Font sizes and weights for headings, body text, ... Line spacing and paragraph styles Imagery: Style and tone of photography and illustrations Image guidelines for social media, website, ... Iconography: If applicable, guidelines for the use of icons and ... Graphic Elements: Patterns, textures, or other visual elements that represent the ... NEW SECTION IDEA | The Client Qualifier Now, you can follow where we started with this verbiage and how it evolved into the section with columns you see ... We want a prospective client to look at this and get excited, ... “Yeah, I AM these things, what do I need to do for you to let me hire you?” Simple Three-Word Messaging: We work with people who: Want to grow | Want to make an impact | Have a story to tell Original Concept: Create growth and impact by telling your ... Their decision is Based on: Collaborate (collaboration), Trust Qualifying words: Impact, Voice, ... "I want to collaborate with someone I trust to tell my story and make an ...” Which evolved to this version that puts this on the customer in a more actionable way: "Collaborate on your vision with someone you ... Use your voice to make an impact" (Preview this with the new client qualifier in the next section) Two Sentences (above 3 icons with qualifying words underneath each): Collaborate with someone you ... Use your voice to make an impact We could also parcel this statement broken up into smaller statements as a "list" on the homepage, too: Collaborate on your vision Partner with someone you trust Use your voice to make an impact Client Qualification Section (NEW): This is a new section for the home page that will serve as a pre-qualifier for prospective clients as they visit the ... The goal is to get people excited to become customers and qualify themselves by determining whether they have the same three core values we look for in a partner we choose to work ... Collaborate On Your Vision With Someone You ... Use Your Voice To Make An ... {ICON] VISION Your vision is your ... {ICON] VOICE Your voice is your ... {ICON] IMPACT Your impact is your ... Verbal Identity: Brand Voice and Tone: The overall personality of the brand's communication: Playful, rebellious, and passionate about helping people with what we ... Two Brothers Creative has a quirky sense of humor that is blunt and direct while also getting away with being edgier and more authentic than other agencies (thanks to their work on the radio and television and performing live music and comedy shows). TBC’s confident tone and presence always for them to be encouraging, motivational, and inspiring while continuing to provide things of true value to ... Specific tone for different channels (..., social media ... formal documents) YouTube | Educational and informational, with a how-to DIY mindset Facebook | Fun and Playful (while not taking themselves too seriously, but with maturity and wisdom to balance it out). TikTok | Entertaining, funny, playful, and rebellious, all while continuing to help people through the ... LinkedIn | Professional and passionate about learning and helping others with what we’ve ... Twitter | Raw, authentic, and brutally ... Examples of appropriate and inappropriate language Appropriate examples: Damn, shit, badass, screw you, asshole Inappropriate examples: Fuck, fucker, motherfucker, cunt, tits, and all the naughty words you know you aren’t allowed to say out loud so why are you trying to write them in a piece of content, hmmmm? Messaging: Key messages and taglines Trademark/Trade Name: Midwest Mindset, Midwest Mindset For Marketing, The Content Box, Content in a ... Previous tagline: You give us... minutes, and we’ll give you... days of content Grammar and Style: Preferred writing style (..., AP Style, Chicago Manual of Style) Specific grammar and punctuation rules Additional Elements: Social Media Guidelines: Specific rules for each social media platform Examples of successful posts and interactions Email Signature Templates: Standardized formats for email signatures Stationery and Business Card Design: Guidelines for letterheads, envelopes, and business ... Website and App Design Guidelines: Style guidelines for website layouts, navigation, and interactive ... Advertising Guidelines: Guidelines for creating print and digital ads that align with the ... Brand Story: The narrative behind the brand, its mission, vision, values, and ... LINK Examples and Templates: Examples of Correct and Incorrect Usage: This section provides visual examples of how to use (and not use) brand ... Templates: Templates for presentations, social media posts, or other marketing ... A well-organized and comprehensive brand guide ensures that everyone representing your company communicates consistently, reinforcing the brand identity and strengthening its overall ...

"The Content Box" by Two Brothers ...

Every design category has flexible pricing for all budgets. starts at HK$619.